About
I’m an ACD - Art Director in Boston. I concept and collaborate with talented teams to produce purposeful and engaging digital experiences.
More about me / Twitter / LinkedIn
Work
My work ranges anywhere from fully integrated campaigns to targeted digital executions. I try to approach each project with practical thinking and a smart, contemporary solution. The work I’m most proud of takes big ideas from conceptual stages all the way through final production.
I’ve done work for small clients and big brands including Bank of America, Cisco, Franklin Sports, and Century 21 to name a few. Scroll to see some of my most recent public projects.
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1
Bangor Savings Bank
With the economy and large banks in the hot seat, Bangor wanted to remind people that they were a main street bank with big financial services that provides transparency to their customers.
“Clearly Bangor” launched to celebrate the bank's dedication to Maine and why Bangor Savings Bank is the clear choice for current and prospective customers in the state.
We supported this concept with transparent credit cards, content that explained “Why Bangor Savings”, and more personal site experience including responsive themes that change base on your time or locale.
2
Kaspersky
A virtual unknown in the US market, Kaspersky wanted to make a splash to introduce their internet security suite. We learned that women were influencers in the purchasing decision to keep their family safe from internet threats.
The campaign to declared that it was “Time to get serious”, empowering people to take control of their online security. We used a great photographer to create arresting visuals coupled with powerful headlines, a modern color palette, and an inviting graphic treatment.
3
Wikipedia Redesign
Greplin, a social search startup, hosted a Wikipedia redesign contest in an effort to get fresh perspective from designers and devs to help them refine their own search platform.
The goal - rethink Wikipedia's search results with an interactive visual solution. This was my submission.
4
Partners Healthcare
With so many options, in-home medical care can be confusing and overwhelming. Partners wanted to have a place where potential patients and their families could easily find the service that fit their needs.
We designed a site with a simple tool and helpful videos to simplify the process of choosing care for a loved one. Large format photography, a cheerful color palette, and a simple UI brought the site to life.
